Public Relations Management Articles
144 Articles FoundTwo Very Different Examples of PR Issues Management Response
When dealing with unpleasant PR issues, the best course of action is often to move forward and forget about the past. Learn from the negatives and have them inform substantive changes -- while at the same time working to drown ...
Johnson & Johnson Redefines Crisis Response Again
27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?
In the eye of the storm: Ten PR lessons learned from Hurricane Ike
What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.
The News Release: Not Dead Yet
The current environment, in which people search for and discover information that is valuable to them without the interference of traditional "gatekeepers" such as editors and journalists, makes the news release more powerful and important than ever. Read how to ...
Fundamentals of Crisis Planning: Establish Media Relationships Before Crisis Occurs
The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization ...
As Hurricane Ike Approaches, Reflect on 2005's Teachable Moments
With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the ...
Media Training Fundamental: Reporters Are Always Working
What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment ...
UPDATED: You Have 10-Minutes for Crisis Communications Response
With most cell phones now capable of shooting and downloading video, there are millions of people walking around with the technical capability to be on-the-scene reporters. In this article, Dan Keeney, APR explores the implications for crisis communications response.
Case Study: Issues Management Keeps Potential Crisis Quiet
When a high-profile company faced the possibility of an ugly lawsuit that threatened to drag its good name through the mud, they contacted DPK Public Relations. The issue revolved around threats by a former employee to file a complaint with ...
Survey Answers the Question: What Is Public Relations?
Despite overwhelming evidence that the mainstream media's influence is sliding, corporate America continues to focus its public relations dollars on media relations activities. This is a key finding of the 2008 PRWeek/MS&L Marketing Management Survey published this week by PRWeek.