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153 Articles Found

Johnson & Johnson Redefines Crisis Response Again

27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
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Category: public relations | Sub Category:

In the eye of the storm: Ten PR lessons learned from Hurricane Ike

What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

The News Release: Not Dead Yet

The current environment, in which people search for and discover information that is valuable to them without the interference of traditional "gatekeepers" such as editors and journalists, makes the news release more powerful and important than ever. Read how to ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

Fundamentals of Crisis Planning: Establish Media Relationships Before Crisis Occurs

The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

As Hurricane Ike Approaches, Reflect on 2005's Teachable Moments

With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

Media Training Fundamental: Reporters Are Always Working

What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

UPDATED: You Have 10-Minutes for Crisis Communications Response

With most cell phones now capable of shooting and downloading video, there are millions of people walking around with the technical capability to be on-the-scene reporters. In this article, Dan Keeney, APR explores the implications for crisis communications response.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

Case Study: Issues Management Keeps Potential Crisis Quiet

When a high-profile company faced the possibility of an ugly lawsuit that threatened to drag its good name through the mud, they contacted DPK Public Relations. The issue revolved around threats by a former employee to file a complaint with ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

Survey Answers the Question: What Is Public Relations?

Despite overwhelming evidence that the mainstream media's influence is sliding, corporate America continues to focus its public relations dollars on media relations activities. This is a key finding of the 2008 PRWeek/MS&L Marketing Management Survey published this week by PRWeek.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

DPK Public Relations Salutes the Late Ron Stone, Respected News Anchor

Longtime television newsman Ron Stone died Tuesday at his home. Stone, who was diagnosed last year with prostate cancer, was 72. His signoff, as delivered across four decades on KHOU (Channel 11) and KPRC (Channel 2), was "Good night, neighbors," ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: media news | Sub Category: