Call us Today at 1-800-596-8708

Public Relations Management Articles

Search by:
156 Articles Found

Lance Armstrong illustrates how to handle difficult journalists

As you might understand, Lance Armstrong doesn't like to be called "a cancer," so when a journalist who did just that in the past tried to pin him down at a news conference, Lance was none too pleased. It is ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

Should Your Organization Embargo News?

DPK Public Relations founder Dan Keeney, APR, posted a good discussion about the current state of news embargoes to his blog, The PR Counselor Is In and we wanted to share the link with you and offer a brief synopsis. The title ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

Two Very Different Examples of PR Issues Management Response

When dealing with unpleasant PR issues, the best course of action is often to move forward and forget about the past. Learn from the negatives and have them inform substantive changes -- while at the same time working to drown ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

Johnson & Johnson Redefines Crisis Response Again

27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

In the eye of the storm: Ten PR lessons learned from Hurricane Ike

What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

The News Release: Not Dead Yet

The current environment, in which people search for and discover information that is valuable to them without the interference of traditional "gatekeepers" such as editors and journalists, makes the news release more powerful and important than ever. Read how to ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

Fundamentals of Crisis Planning: Establish Media Relationships Before Crisis Occurs

The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

As Hurricane Ike Approaches, Reflect on 2005's Teachable Moments

With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

Media Training Fundamental: Reporters Are Always Working

What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

UPDATED: You Have 10-Minutes for Crisis Communications Response

With most cell phones now capable of shooting and downloading video, there are millions of people walking around with the technical capability to be on-the-scene reporters. In this article, Dan Keeney, APR explores the implications for crisis communications response.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category: