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National Society of Newspaper Columnists Gets Earful About Modern Media

Newspaper columnists from across the country decended upon the D-FW area this week, providing important lessons for public relations pros who bothered to listen. Tony Messenger of the Columbia Daily Tribune reported on how his trip to the Sixth Floor ...
Author: Tony Messenger
Phone: (573) 815-1728
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Category: media news | Sub Category:

Texas Technology Companies Have New Public Relations Target

Technology companies throughout the state of Texas have a new public relations opportunity. Texas Technology magazine is being launched to shine the spotlight on the incredible technology advances being driven by the state''s tech leaders.
Author: Jon Fyffe
Phone: (916) 932-1300
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Publicity Stunts Can Get Sticky

You have to wonder about the public relations geniuses at Deutsch Advertising who came up with the idea of trying to break the world record for the largest popsickle in the middle of summer in Manhattan. It ended with the ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
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Category: public relations | Sub Category:

New Survey Confirms Shift In News Consumption Habits To Online News Sites

21 percent of respondents now primarily read newspaper content online, according to the Nielsen/Netratings Summer 2005 survey. The research focused exclusively on Internet users who consume newspapers and excluded online users who obtain their news from other online news and ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
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Category: media news | Sub Category:

Big Public Relations Implications: Local Newspaper Web Sites Reaching National Audience

More than one third of visitors to the Houston Chronicle''s Web site are from out of state, according to new data from Hitwise. As historically print-based news organizations embrace the Internet, it is becoming clear that customer acquisition and churn ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
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Category: media news | Sub Category:

Toughest Job in Texas Public Relations Open; DeLay PR Guy Quits

Texas public relations pros with exceptionally thick skin and the ability to put up with a boss who is his own worst enemy have a new job opening to consider. Dan Allen, communications director for House Majority Leader Tom DeLay ...
Author: Patrick O''Connor
Phone: (202) 628-8631
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Category: public relations | Sub Category:

Public Relations Likely To Benefit As Houston Retailers Jump On Arbitron PPM Test (From Mediaweek)

Houston''s top retailers have agreed to participate in Arbitronā€™s upcoming trial of the portable people meter ratings service in the market. The four retailers include Best Buy, Gap, Gallery Furniture and Old Navy, which operate more than 50 store locations ...
Author: Katy Bachman
Phone: (703) 212-0540
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Category: media news | Sub Category:

Houston To Host Tests Of New Radio Rating System In July

Arbitron will soon be testing its "portable people meters" in Houston, hoping to prove that the new electronic devices do a better job of accurately recording media impressions than traditional diaries. The announcement comes as Clear Channel turns up the ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
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Category: media news | Sub Category:

Counselor''s Academy Makes Members Pay to Hear Ketchum Explain Ethical Lapses

The premier professional interest section of the Public Relations Society of America is asking members to pay in order to hear Ketchum once again apologize to the industry for its ethical lapses in the Armstrong Williams affair. Oh, and they''ll ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
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Category: public relations | Sub Category:

Newspapers Starting To Realize Online Opportunities

Comments from the 58th World Newspaper Congress in Seoul, Korea are shining the light on how newspapers will survive in a world in which ever-increasing numbers of people are consuming their news online.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: media news | Sub Category: