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150 Articles Found

Don''t wait until crisis hits to establish a company plan of action (Originally published in the Houston Business Journal)

It is not a question of if, but when, a business will face a crisis situation. This article, originally published in the November 12, 2004 edition of the Houston Business Journal, explores the keys to successfully protecting, and even enhancing, ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:

Protecting Corporate Reputations During Crises (originally published in the March 1997 issue of PR Tactics)

This is an article I wrote a while back that was originally published in PR Tractics in March 1997, but I think it is as pertinent today as the day I wrote it.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:

Your Bill of Rights During the Interview

Everything from free speech to owning property is protected by the Bill of Rights. That doesn''t mean there aren''t limits to every right. Same goes in the constant give and take that goes on around the clock between sources and ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category: media interview training

Case Study: Tobacco Free Coalition of Oregon

It seems like a long time ago, but it has been less than a decade since tobacco executives testified to Congress insisting they didn't know nicotine is addictive. In the mid- and late-1990s, Dan was on the team that exposed ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category: media relations

Time To Think About The Unthinkable Crisis

As we mark the third anniversary of 9-11, the push for viable crisis communications plans and disaster recovery plans are no longer considered top priorities for many organizations. Unfortunately the timing could not be worse. In this article, Dan Keeney, ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:

The Top 10 Basics of Media Interview Preparation

In this article, DPK Public Relations offers 10 basic steps to ensure your spokesperson never gets blindsided by interview questions that were not anticipated. Find out why many organizations hire DPK Public Relations to provide media interview skills training to ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category: media interview training

OP-ED CASE STUDY: THE VALUE OF VISAS

This project earned the Silver Excalibur Award in the Media Relations - Op-ed/Bylined Article category from the Houston Chapter of the Public Relations Society of America.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category: pr writing

PUBLIC RELATIONS WRITING: 10 Tips to Writing a Winning News Release

Have a news release to write? Dan Keeney has some helpful tips to consider that may make you think twice about whether a news release is really the appropriate method of communicating with your target audience.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category: pr writing

Zen and the Art of Speaking

I recently connected with Sandra Zimmer of The Self-Expression Center and her approach to preparing a spokesperson immediately reminded me of basketball coach Phil Jackson's philosophy of heightening a person's consciousness in order to improve performance. I wanted to share ...
Author: Sandra Zimmer
Phone: (281) 293-7070
Email:
Category: public relations | Sub Category: media interview training

Mobilizing grassroots support: alternatives to template material

This article, originally published in the July 2004 issue of Public Relations Tactics, explores the issue of encouraging grassroots advocates to seek media placement of previously published materials.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category: pr writing