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3 Articles Found

DPK Public Relations Reflects on 13th Anniversary

Many Thanks to Clients, Extended Team Members and Friends for a Very Lucky 13! Looking back on our first 13 years in business, it is amazing to reflect on the change in what we do. When we first hung a shingle in 2003, the concept of "social media" was not well defined or understood and RIM's Blackberry was the dominant mobile device, offering a hint of what smartphones would become. That said, the writing was clearly on the wall. We were de-emphasizing traditional media relations and urging clients to incorporate interactive elements into their websites. In 2003, social networks were in their infancy, with MySpace, Friendster and Linkedin all launching in 2002-2003. For us at DPK Public Relations and other public relations counselors, this was a period of experimentation. I remember Web marketing expert and client Ed Schipul speaking to …


Social Media Mistakes Can Hurt Your Business

  Barry Shlachter with the Fort Worth Star-Telegram recently reported on the story of the owner of a new brew pub who let his frustrations with his kitchen staff get the better of him. We've all heard the classic advice to count to 10 or go walk it off so you don't do or say something you will later regret. Apparently this guy didn't get that advice. As Shlachter describes in his story, "Fort Worth pub seeks to put profane posts in the past," which was picked up by other papers who use the Mclatchy-Tribune News Service, Carlo Galotto ranted publicly via Facebook about what he called, "spoiled Obama kids" then engaged in some name calling when people posted responses to his unfortunate tirade. Not exactly a great way to ingratiate yourself or your brand new business to your community. …


A Changed PR Landscape

The practice of public relations has dramatically changed. It is imperative that organizations change the way they communicate and resist the forces that encourage you to continue the way you have always done things because it is the way you have always done things. Read more from Dan Keeney, APR.